Do you know that 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative (Junto, 2017)? Impressive right?
Moreover, 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority (HubSpot, 2018). What more you can ask for?
Obviously, I’m talking about Search Engine Optimization concerning attaining more organic leads as you already got it from the title itself. Well, you all will be knowing what SEO is and how it works. Anyway, let me make it clear to you once more.
Search Engine Optimization or commonly referred to as just SEO is a way of using methods to increase traffic to websites by improving their search engine page rank.
So, basically, it is adding of keywords and other search engine-compliant elements to your content to improve your online ranking through substantial outreach methods and by keeping a track of essential digital marketing metrics. You can use the following tips to be more SEO-friendly:
How to attain organic leads?
Well, search engine optimization has been here for almost 20 years. But, it took time to be as popular and as effective a strategy for digital marketing. SEO work is nothing more than keeping your page within the top results over the search engines. Well, we all will click on the first five topics without any doubt because we have the impression that they’ve got something more useful for us than any other pages.
So, let’s talk about an organic lead generation now. It is nothing more than a visitor who lands on your page via search engine click and creates a free account to access information.
Do you know that Google receives over 63,000 searches per second on any given day? (Internet Live Stats)
Precisely, if your home page is on the top search result, there are chances to get more traffic which tend to convert into organic leads.
How to use it?
Well, there are many ways to use SEO to generate more organic leads. SEO strategies are an important component of content marketing and are applied to bring about better conversions. Therefore, most of these strategies are related to optimizing the content.
Let’s discuss some of these SEO strategies which will help to attain more organic leads.
1. Optimizing the content
I have told you earlier that SEO strategies go hand in hand with content marketing to bring in organic conversions. Hence, it contributes a lot to making your content rank higher on the search engines.
The tactics that you can utilize for optimizing your content include:
A) Adding appropriate keywords
If you have extraordinary content on your website, it is not necessary that it will come to the priority list on the search engines. This is where SEO comes to save you!
People will always search using the keywords over the search engine to get information; adding these keywords intuitively within your content will make it easier for it to rank better. You can search for suitable keywords that will attract visitors by using keyword research tools that are available on the internet.
While adding keywords, here are some tips for you to follow
- Add long-tail keywords as people tend to search using long phrases
- Add them according to the length of the content as keyword stuffing will remove your it from the search engine
- Add targeted keywords in your URL to generate more organic leads
B) Adding headlines and bullet points to the content
People will always look at the title of the content to decide whether to click on it or not. So, if your content/page doesn’t have an attractive headline, it will probably make them ignore your link. So, how to make it attractive and effective? Here are some ways.
- Keep your headlines short
- Add a keyword to the headline
- Use sub-headings
- Use keywords in the sub-headings
C) Adding strong meta descriptions and hyperlinks
Meta descriptions and hyperlinks also play an essential role when it comes to SEO. People always look into the short description in the search engine result before clicking on the link.
Hence, adding strong and relevant descriptions can make a good impression on the visitors, and inserting adequate hyperlinks to substantial content on other websites and your own site can be valuable to the users.
Apart from these two factors, content optimization also includes:
- Adding bold and italic characters
- Adding bullet points
- Giving tags to the images and much more
All of these can help you attract visitors organically and convert them into a lead.
2. Website optimization
If a person visits your website through the search engine, it is important to make sure that the website is performing well in terms of speed, design, and information. If your site is slow and outdated, forget about organic leads.
So, when it comes to website optimization, SEO plays a significant role in making it more effective and user-friendly. These are the elements you should work on:
A) Improving the website speed
When a person visits your website, and it takes too much time to give the person what he/she wants, they will leave your site for sure. When it comes to SEO strategies to gain organic leads, you should make sure that your website is not slow. If it is so, your business will also be adversely affected.
Improving the website speed can make them stay on your website and let the visitor engage well enough to take some positive actions.
B) Making mobile-friendly website
To be honest, no one has the time to open their laptops to search for something. People always depend on their smartphones. And what about you? Is your website smart enough to perform well on a smartphone? If your answer is no, then, they will also say no to your site too.
Apart from these, you should also make sure to strengthen the backend technicalities, and fix the broken pages on the website. An up-to-date and user-friendly website without any interruptions can provide you with the right amount of organic leads.
3. Social media
SEO includes being aware of the new trends in digital marketing, and we all know that social media is one of them. Recent studies have proven that Social Media strategies are having a massive impact on people. Yes, more potential customers are out there on social media platforms, and what have you got for them?
If you’re still thinking, you got to put in your SEO efforts on these sites and generate some organic leads for your business.
A well-written and optimized Social Media content can attract people, and the links you are providing with the content can make people visit your website and sign up for more information.
You can utilize,
- Keywords as hashtags
- Promotional contents
- Information about upcoming product launches etc.
So, it means that the time and effort you spend on Social Media platforms count in your pursuit to get more organic leads.
Do you have doubts concerning the capabilities of Search Engine Optimization to generate more leads?
Here are some smart insights for you to clear all your doubts.
- There are 6,586,013,574 searches made a day worldwide. (SmartInsights, 2018)
- Organic search equates to 95% of all web traffic. (SimilarWeb, 2016)
- Organic search equals 95% of all web traffic. (SimilarWeb, 2016)
- Organic search equates to 95% of all web traffic. (SimilarWeb, 2016)
Search engine optimization is one of the most essential marketing strategies to get back a notable amount of organic leads. Several effective SEO tactics are easy to implement and they’ll undoubtedly give more results than other approaches.
Moreover, you also cannot deny the fact that optimizing your marketing efforts on the search engine is a rigorous process and they take time to give you the necessary results, but by adopting the right ways to do them, you can surely bear the fruit of being patient and persistent in the form of organic leads.
The ways in which you can generate leads will change according to what’s trending in the field of marketing, and SEO is one such strategy that is dynamic in nature that tends to keep changing to optimize the relationship between the search engine and the users. Do let me know if you would like to share anything related to SEO.
Amberlynn Adam – A Content Marketing Developer and Editor at DataCaptive, Amberlynn Adam is an expert in what she does. With a passion for tracking changes for various marketing campaigns, she has a knack for reading and debating.