Visuals are said to have the strongest impact on a person’s mind. In today’s digital world, images have become one of the determinants to measure the success of your website. They not only invigorate the website but can also enhance its conversion abilities to a great extent.
Your website can break out of monotony by incorporating interesting images. Your messages can be more clearly conveyed with the pictures. In fact, without the proper illustrations the all-text website can never strike the right chord with the audience.
With the help of the right images you can connect better with your target audience and hence can boost the conversion ability of the site.
In certain cases, the incorrect selection of the images can injure the reputation of your business to a great extent. That is why here are some of the tips that will help you to boost your site’s conversions with the right images. Just read on.
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Tip 1 – Use Images that Are Emotive
For most of us, logic comes much after emotions and that is why we make to the “impulsive buyer” list almost all the time. Thus, you should choose such images that are at par with the kind of emotions that you are thinking of evoking among your potential customers.
Your images should support the things that you are saying and merge with the thought process of the visitor. For example, if yours is a chartered accountancy firm and you have incorporated images of students enjoying in a party then it won’t be relevant or appeal to your audience. So, you should avoid that.
Tip 2 – Customize the Images that Target the Market
Customizing the photos to the target marketing is essential for the photos to catch the interest of the audience. How a person will respond to a particular image depends on their gender and age to a great extent.
A recent study has brought to light the fact that in case of a dating site while women spend more time on text-based information the guys are more into assessing the images of the account of females.
So, you should choose and customize images based on your target audience.
Tip 3 – Bad Stock Photos are a Big No
Stock photos were a trend of the 90s. But now the age and the times have changed. Poor stock photos can be spotted easily. Though they still exist but they have a different breeding than the stock photos of a different century.
Poor stock photos not only give a feeling of inauthenticity, but they also look cheesy and staged. That is why you should use pictures that are in contrary to that.
You can use sites like Life of Pix, Unsplash, Pexels and Pixabay for offering something fresh to your audience.
Tip 4 – Provide Uniqueness to Your Pictures
Though it may seem to call for huge costs apparently, but it is not. The blog posts do not require professional photographers. All you have to do is choose the right daytime angle and opt for some filters of color corrections.
If you think that non-professional photos fail to appeal, then the recent Instagram stats are enough to prove you wrong.
So, if you are thinking of taking pictures for your blog then keep a number of things in mind like taking good care of the lighting, cropping intelligently, portraying an interesting perspective and being creative.
Tip 5 – Put a Human Touch to Your Website
Research has revealed that using faces beside the vital CTA or Call to Action has enhanced the conversion rates to a great extent.
For example, if you use a customer support rep’s headshot on a CTA button it augments boost conversion by more than 15 percent. Face piles are used by social media sites to drive extra page sights to their website.
Thus, humanize your website including CTAs to boost conversion.
Tip 6 – Don’t Ignore SEO for Images
Optimization of images is often one of the most ignored aspects of SEO though it is not a big deal. By just following a few steps you will be able to improve the ranking of the website in case of image search and thus achieve more traffic and eventually more conversions.
You have to keep certain things in mind like naming the images in simple English and keeping it short yet descriptive without stuffing keywords, optimizing all the tags of images, optimizing the texts close to the images and adding a sitemap of the images.
Read Also: How to Improve your Local SEO
Akshay Sharma is a social media marketing enthusiast and has written many topics in the related field. He loves to write and read about latest technology trends. He works with Mind Digital Group.