7 Tips to Create an Email Newsletter That Converts

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Creating and sending newsletters is a great business practice. To state statistics, email newsletter drives almost 174% more traffic than social media and the ROI too is commendable.

Though it offers many benefits, it is sometimes very challenging for marketers to create and send email newsletters. Since this is one of the crucial ways to get more customers, you cannot just simply dump in a few things in a template and hope for it to work out.

Many companies send in blogs and articles with email newsletters. This helps with customer retention. Since email newsletters drive in conversion, it is important to take some time out to formulate the email newsletters in a proper manner.

So, if you have your email list ready, and customers interested in receiving emails from you, the points below can be used to convert sales from the email newsletters.

Pinpoint The Subject Line and From the Label:

These are two of the most crucial points of an email newsletter. If your customers are unaware of who sent the email, or why must they open it, all your efforts are likely to be lost in the air. Under such circumstances, they will never read your article, connect with your business, and unfortunately, never become your customer. To avoid such situations, your email service provider must pinpoint the information you are to provide. These must include:

The From Lable Must Include Your Company Name: If some funny names are used here, it might confuse the readers. If you use your own name for business, it’s a good idea to use the same here. The idea is to let the receiver know about the sender of the email right from the start.

The Subject Line Must be Catchy: Though you can have some fun with the subject line, it must be related to your content in a certain way. Do not try to trick people into opening your content, that way, you might end up right in the spam box.

Stick To Your Brand:

Once you are successful in grabbing the attention of your potential customers with your business name and catchy subject line, your customer needs to know that the email is from the right one of you. There can be multiple other people with your name, and this makes this point very important.

So that your customers can connect with you immediately, it is a good idea to have your own logo at the top of the page, do not just use any color or font to create the logo. It should be an identical copy of your brand logo.

Many email service providers give templates for sending newsletters. It is advisable to use these templates. However, make it a point to match the color of the template with the colors of your business. It is important to do so because the readers should be able to understand that the email is from your business as soon as they open it. Finally, it’s advisable to maintain the same tone of writing as you have done for your website or blogs.

Use Good Images:

As you might already know, images play a great role in breaking a long chunk of text. Your customers might be bored of reading just a flat text. This applies to all blogs and writeups. In the absence of good, high-quality images, the texts become very boring, no matter how interesting they have been written. Under such circumstance, adding images give a certain punch to the writing.

Images play a great role if you have a product-based business. Attaching an image of your product with the newsletter will give your customers/subscribers a chance to visualize the product.

However, if you are planning to send images via newsletters, it is important to ensure that the quality of the images is good. Avoid using blurry or pixelated images.

Read Also: 6 Tips to Boost Your Site’s Conversion Rate Using Images

Effective Call To Action:

It doesn’t matter what business you run and what product you deal in. When an email newsletter is being sent to the customer/subscribers, the business house wants the receivers to take some sort of action. That is where your call to action comes in. The primary use of your call to action is to get the receivers to take the actions which you want them to take.

Since email newsletters are being created to convert customers, it’s important to figure out the effective call to action right from the very start. In fact, the call to action must be decided upon before creating the e-mail newsletters.

Call to action can be of many types. It can be to direct the customers to download a guide, it can be a sign up for an event, call to action can also be about making a purchase and such. All these must be kept in mind while developing the various call to actions

Here are a few calls to action you can use in your email newsletter:

  • Order Now.
  • Book Today
  • Get Your Free Trial.
  • Start Today.
  • Book Your Tickets.
  • Read on..
  • And much more.

In order to create high conversion email newsletters, it’s important to follow some simple steps. This makes it easy for the readers to find information in the email. If the email newsletter is organized, your readers would be keen to open it and read it. The more they read your newsletters, the greater the chance of a conversion.

Subscriber Interest:

The key to success in email newsletter sending is finding your customer’s area of interest. But how do you know what they will like? Fortunately, there are a few ways to understand the requirements of the customers. The easiest way is to pick up information during the signup. This type of information is crucial and can be used later.

Get information like:

Hobbies: There is a strong chance that people interested in your business will have certain common interests in their personal life. Thus knowing such hobbies and interests will provide you with a certain kind of edge.

Location: This will help you to know whether it’s summer or winter for your customers. Additionally, you will have knowledge about the time zone and information about natural calamities if any have occurred. All these are likely to help you develop amazing content that your readers might appreciate.

Personalization For Relationship Building:

When emails use personalization it gets the best conversion rates. It can include simple tweaks such as including your reader’s name in the subject line, making use of very specific images and such go a long way. The idea is to know more about the people you are sending the e-mail to. That way you can gather more information.

In this case, too the sign-ups forms can be of your help. The data gathered can be used for gathering personal information about the customers. Though all signups ask for an email ids, the first name and last name can go with it to make it more personal. After you have practiced using their name in the newsletter, you can break the content to suit the likes of the people who are new to the newsletter or have made a purchase before.


Data can also help in developing your email list so that you know that you are sending the email to the right people. Again the list can be based on someone’s location, their position in your conversion cycle, their interest in your product or service, and other components.

It is a good idea to have specific lists for specific groups of people so that the content can be directed to meet their needs.

Try all these means to ensure better conversion for your business.

Author Bio:

Prince Kapoor is a seasoned Marketing Analyst and Blogger at https://www.viralchilly.com/. With his skills, he has been helping fellow marketers and brands worldwide.

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