As a website owner, you must have noticed on several occasions that visitors land on your website and go away immediately. In the SEO world, this incident is called the site’s bounce rate.
In simple language, the bounce rate is the percentage of users who viewed one page of your site and left it left within the first 10 to 15 seconds without taking any action.
|Website Bounce Rate||How Search Engines perceive it|
|80% & Above||Very bad|
|20% or lower||The website is perfect for visitors|
All website owners must keep in mind that the bounce rate is an important behavioral metric when it comes to measuring the results of Internet marketing and user experience as a whole. High Bounce Rate of Your Website: You Are Gifting Your Business to Competitors.
It is because Google considers websites with a high bounce rate as prevalent for the targeted audience and punishes them with a low ranking in its SERP. So, what are the factors that cause this unpleasant situation? What additional efforts are required to tackle this problem effectively? Let’s have a look at some useful tricks mentioned here below-
1. Make Substantial Improvement in Website Design
Today’s tech-savvy people are experienced and highly demanding. They are accustomed to visiting high-quality and unique websites. So, an old-fashioned design might be the reason why visitors are leaving your website soon after landing.
Therefore, based on your specific needs, create eye-catching, professional and unique websites. Your site should have enough free space and its design pattern meet the user’s expectations.
There are many novice website designers/developers who boast of their site building skills, make corrections in websites without seeking anyone’s help.
This is a wrong approach as just one human mistake can dilute the overall usability of your website up to a great extent. Always get in touch with a professional website design firm to have a professional website easily in a short span of time.
2. Pay Attention to the Website Loading Speed
Both search engines and people like faster websites. They hate slow loading websites. So, if your website or its page loads slowly, naturally, its bounce rate will be higher.
Generally, slow loading websites have a lower ranking in Google’s SERP. Therefore, take all possible steps to make your website faster as it will help visitors to find the desired stuff quickly and keep using the site.
3. Take Care of Mobile Internet Users
Non-responsiveness to mobile devices can also increase the overall bounce rate of your website up to a great extent. Therefore, if you want to stay relevant in the game of a web-based business and make huge profit margins every day, ensure the responsiveness of your website to all mobile devices.
Due to the rapidly growing number of mobile internet users, all websites must be responsive to different mobile devices, allowing visitors to access websites easily.
4. Excellent Optimization of Search Queries
Optimizing search queries is one way to reduce bounce rate up to a great extent. Make sure that your content, headings, subheadings, and website, web pages, etc, contain the search terms (commonly known as keywords) used by visitors.
Find out user’s expectation from your brand and optimize websites accordingly for almost all leading search engines and humans alike. Google loves to rank websites in its top search results for which users are crazy about.
You can also take the help of a Small Business Marketing Agency in this regard and receive tangible results in a short time span.
5. Simplify Website Navigation
In order to help visitors to stay longer on websites, navigation should be simple, easily understandable and do not require any effort from the user. Always keep in mind that complicated or confusing navigation worsen the user experience up to a great extent.
If visitors face problem while using your website, they will leave it immediately. So, make your website navigation as simple & straightforward as you can. Give preference to the tree structure of the menu and use the drop-down menu items and secondary navigation for larger websites.
6. Focus on Content Readability
Always remember one point carefully- the content on your website should be formatted properly and easily readable as users do not want to read complex & poorly structured articles.
Split large amounts of text into paragraphs, add videos, images, and bulleted lists to make your content more attractive to the targeted audience.
Take care of the reality of the content as it is one of the most important factors used by Google to rank websites in its SERP. Use the following formula to determine the readability of your content.
|100||Easy to read||12 or less words|
|65||Simple Language||15 to 20 words|
|30||A little bit in content reading||25 words|
|0||Very Difficult to read||37 words|
Read Also: How To Write The Perfect Blog Post
7. Well Designed Call-to-Action Buttons
Generally, call-to-action buttons are placed on almost all-important pages of websites. Make sure that each page on your website should have a clear call to action button, urging visitors to take certain actions, such as subscribing to an email newsletter, reading an article on a blog, purchasing premium products/services, following the company on different social media websites, etc.
Always keep in mind that About 80% of all traffic on your site comes directly to its internal pages, not from the home page.
So, you receive 20% to 40% of incoming traffic on the main page of your website. Add a clear call to action button on the main page of your website to encourage users to take the desired actions.
8. Abolish Unnecessary Pop-up Windows on Your Website
Almost 90% of all Internet users perceive website pop-ups negatively. It is because they distract the people’s attention from the content and creates annoying disturbance in the interaction between visitors and the site owner.
A pop-up window on the mobile device is guaranteed to cause frustration among visitors as it almost always takes the screen entirely and hide the content completely. Just use website pop-ups carefully. Get rid of them completely if possible or at least reduce their number.
Don’t be panic if you notice a high bounce rate on your site. Just explore the things that are increasing the bounce rate of the site. Don’t just leave this issue on the mercy of fate.
Be serious as the bounce rate for a good working website should exceed 40%. Take all possible steps to reduce the bounce rate of your website and circumvent competitors in the struggle to find potential clients and business opportunities. Good Luck!
Robert Sumner works as a writer for Media Fortress, a Small Business Marketing Agency offering cost-effective SEO(Search Engine Optimisation), SEM(Search Engine Marketing) and Web Design Services. He is a web addict and spends most of their time in front of the computer. He would love to share the experience, knowledge, and thoughts with others on the web. For more blogs, you can follow her on Facebook, and Twitter.