The essence of effective website design consists in developing a beautiful and convenient visual world that would be focused solely on your target audience. A good design will automatically attract more users to your site. Studies show that the main factor affecting the purchasing power of visitors to a commercial site is easy navigation.
Web design is an important aspect of every web development project. No matter how good the code is on the site, but layout should be clear and simple for your visitors. Therefore, you should always be aware of the latest trends in web design to increase the sales and growth of your business.
So, to give visitors a good impression of your site or want to make an effective brand, follow these 5 important web design tips:
8 Web Designing Tips for Making an Effective Brand
Adhere to New Trends of Graphics & Designs
You need to carefully do the graphics and design of the site. All graphic elements used on the site should be optimized with new design trends in accordance with the requirements of search engines.
This optimization of the content and the site itself will greatly help in attracting additional users from search engines.
It is necessary to periodically check on the Internet the availability of new technologies on the device of web resources. Then apply them to your own site. This will greatly decorate the resource through video, sound, animation, etc.
Clear Navigation & Sitemap
Site navigation should be simple, accessible and as clear as possible for any user. The user should be able to easily navigate from one page of the site to another.
Each site should have a sitemap that not only helps the user to more freely navigate the structure of the resource but also contributes to better search engine optimization.
Keep in mind that navigation should be simple and straightforward because its complication is one of the main reasons why visitors end up leaving the site.
Use Visual Hierarchy
It is time to create a visual style for the site. The general style can be maintained by selecting the same frames, the similarity of geometric shapes, the same shadows, sizes, strokes and so on.
This part of the design process is often shaped by existing branding elements, color choices, and logos, as provided by the client. Nowadays, images are becoming more meaningful in web design than ever before.
Not only high-quality images give the website a professional appearance, but also convey the message, are mobile, and help to gain trust.
Visual content is known to increase clicks, interaction, and revenue. But more than that, people want to see images on the website. It improves the message in the text and can even convey vital messages without the need for reading.
Keep in mind that large beautiful images can seriously slow down the site. You can use tools to compress images without losing quality, saving page load time. Visual design is a way to communicate and appeal to users of the site. Do it right and it can determine the success of the site.
Add Attractive Fonts & Color Palette
The font also plays a role in the design of the site. It should be well read, not strain your eyes. Based on this, the information itself will be much better absorbed in the head.
Capitalization of the alphabets should be proper and clear so that it cannot make reading process complicate. It is recommended that try not to clutter the page with a large number of images, backgrounds and colorful fonts.
White space gives a feeling of cleanliness and spaciousness in the overall picture of the site design. It is necessary to comfortably combine the color scheme of the site.
It is recommended to use only those colors that blend in together and delight the eye. Use only those colors that reflect the very essence of your web resource.
Usually, some browsers create problems, especially when you are trying to make complex HTML constructs. Therefore, make sure your website design should look the same in all popular web browsers.
For this, during development, you should constantly test it in various versions and types of web browsers.
Many users browse sites from tablet computers, smartphones but not from desktops. Therefore, you should create a site that is compatible with the most popular platforms. It is worth it to check your site even in the Lynx browser before you launch it in working mode.
Website Loading Speed
The download speed of the site is the time for which the material is downloaded to the user’s computer or mobile device. Most users do not expect a long loading site and close the page before it loads, which subsequently leads to the departure of visitors to competitors.
Low-speed loading can reduce your position. Currently, most users use high-speed connections. Therefore, in order not to lose the audience, you should optimize the size of web pages as much as possible.
Mobile Adaptive Design & Website Testing
When the site already has all its visual effects and content, you are ready to test. Check each page carefully to ensure that all links work and that the site loads correctly on all devices and browsers.
Problems can be the result of small coding errors, and although it is often difficult to find and fix them. It is better to do this now than to present a broken website to the public.
Adaptive design is the ability of the site to respond effectively to each user’s screen size, device orientation, and platform. A huge variety of different screen resolutions, which in turn leads to the difficulty of obtaining information from sites.
So that the information is well readable and conveniently viewed on most devices and the technology of adaptive design has been developed
This may be necessary if you are planning to trade in the global market or are focused on a country that actively uses several languages at once. This is also called multilingual support.
This feature is presented as a recording of activities in several languages and displaying an interface in several languages. French, Italian, Hindi, English, German, Spanish, Russian, Chinese, Korean, Japanese, and other languages are supported to meet the needs of users around the world.
After devoting some time to defining the style, voice, and tone of your brand, you can provide your audience with a consistent user experience. If you are looking to make a really good site, then you should regularly test it for all sorts of things.
These above-mentioned website design tips are best to increase your brand awareness or make your brand more effective.
Stephen Chong works as a writer for Fonbell Solution, an IT firm offering web-based services such as Web Design company Singapore, Online Appointment System based in Singapore. He would love to share the experience, knowledge, and thoughts with others on the web.