Due to the emerging effects of global warming and the potential energy-saving benefits of solar energy, the solar industry is booming at a very fast pace. Or should we say there is breakneck competition among solar companies? Every solar company is hunting for quality solar leads to sustain itself in the solar panel market.
However, getting considerable leads that can actually convert into lasting customers is not easy. You need the right strategy to persuade them and clear every single doubt that crosses their minds.
But how would you decide what is the “right strategy” for your solar company? Well, every company has its own unique take on it. Also, it is important to remember that certain strategies that may work for them might not work for your company. For example, some promote their solar services by going door-to-door, while others go online and invest a significant amount of money and resources.
To save you from all these “what should you do or not do?” questions, we have curated a list of some tried and tested solar marketing strategies that will help you generate exclusive solar leads.
Let’s dive into them.
The Best Solar Lead Generation Strategies For Your Solar Company
Locate your target audience
In the process of generating quality solar leads, it is imperative to understand who your target audience is. You can’t direct your same efforts to everyone. Before you invest your hard-earned money and time in solar marketing, you must conduct extensive buyer research.
For example, it would be a nice idea to put yourself in their shoes and ask questions like, “Why should I invest in solar panels?” or “Does the solar panel installation cost fit in my budget?” or “Where should I go for solar panel services?”
This way you will be able to know what they are seeking, and you can put your efforts in the right direction. To simplify this process, below we have mentioned some measures that will help you profile your targeted audience:
- Get an insight into their demographics. For instance, the age group, place where they are coming from (rural or urban), gender, and income bracket (which will help you determine how much they are capable of spending)
- Are they looking for services in a residential or commercial area?
- What are their needs? Do they want to save the entire amount by lowering their energy bill, or just a portion of it?
You now have a better understanding of your prospective customers who can really turn to solar customers once you have finished the thorough investigation. Now you can strategize a solar marketing plan to generate solar leads and earn business for your company.
Take an eagle eye on your competitors
To ensure your solar marketing strategy bears fruit, it is crucial to keep a close watch on your competitors. Consider the following while conducting in-depth research on your competitors:
- What are the strategies they are using to generate successful solar leads?
- What are the strong and weak points?
- How are they promoting their solar services online and offline?
- Visit all their major social media handles, including Facebook, Instagram, Twitter, and the others major ones.
- And to get an even closer insight into their services, you can sign up for their monthly newsletter. This way, you will get all the promotional mail regarding their services and the discount offers they are providing to their customers.
Now you must be wondering, “What is the point of doing all of this?”
By doing a competitive analysis you may pinpoint your areas of strength as well as those that require improvement. Additionally, if necessary, you might adopt the winning strategies of your competitors. Additionally, it enables you to see the market demand clearly.
Create different types of content based on the platform and customer personas
You currently possess a wealth of important knowledge regarding your clients and rivals. But if you don’t use it properly, it will all be for nothing.
What we’re trying to say is that while working with any digital platform, you need to comprehend the psychology of the users. For instance, do they have a strong grasp of technology and utilize well-known social networking sites? If so, you may make a brief content piece such as a relevant post/ reel/ story with a catchy description to advertise your offerings.
Go with the usual methods, such as going door-to-door advertising or holding events at nearby public spaces like parkland or religious buildings, if your audience still behaves in the same manner as it did in years past.
Either way, it is important to understand, “What kind of marketing material do they respond to?” After taking into account all the potential ones, we have highlighted a few of the most common circumstances:
Blogs are a great way to engage your solar customers. You may really instruct your readers about the advantages of solar power and the reasons it makes sense to invest in renewable panels through the blog postings. You can educate them on the following subjects and gain some reputation in doing so:
- What distinguishes conventional energy sources from solar energy that is renewable?
- How exactly do solar panels operate?
- What will the solar panel installation cost in total be?
- What advantages might people expect in their daily lives?
You may convince them to hire you for solar services by giving them all of this pertinent information. Additionally, do your best to clear up any first questions they may have. And, keep in mind that the goal of your blog is to inform people, not to be pushy about your solar services.
Videos are a fantastic method to demonstrate to consumers how solar panels operate. You can show them how using solar energy might save energy costs. Building trust with them in this way by illustrating the complete procedure from beginning to end. As a result, it increases the probability of solar lead conversions.
Short Form Content (Ads)
Advertisements are short content forms that are mostly utilized in promotional activities or social media campaigns. You may choose where to broadcast these adverts based on your target market. Under the ad text, you may also include links to your website or social network accounts.
Integrate content into social media platforms
You now have all, including customer data, market demand, the kinds of content required to increase the popularity of your solar company, and information about your rivals. Now is the time to go to work.
Run demographically relevant targeted advertising on various social media sites, such as Instagram, or Facebook, or the majorly used as per the region, to those who are actively seeking solar panel services. Even Google advertising can be displayed in SERP results. You invest a lot of money and resources in the advertising campaign, therefore do the following to make the most of them:
- People who are seeking solar panel services relevant to yours should see the adverts.
- Re-approaching those individuals who have previously engaged with your offers, site, or media platforms material by displaying your ads to them more frequently.
- Run advertisements with certain terms in Google and other search engines. For instance, placing your business under the term “best solar panel services near me” in local business listing results
- To display your adverts, choose certain web pages regarding solar panels and promote your products over there. This will increase the likelihood of conversion.
Run loyalty/ reward programs
An effective strategy to promote your solar business and produce quality solar leads is through a referral scheme. The basic reward system used in this model is used. There are other ways to carry it out as well. If one of your current customers refers a new client to you and they decide to use your services, you may thank them by offering a sizable bonus or by giving them presents.
As a consequence, you will quickly be able to create a sizable network of solar clients that will finally result in the conversion of solar prospects, and the greatest thing is that you won’t require social validation any longer. Marketing via word of mouth would be sufficient.
Maintain a strong sales force
Regardless of how much you spend on promotional campaigns, if you don’t have a knowledgeable and effective sales crew, then all your work will be in vain. A knowledgeable workforce can influence clients to use your services by comprehending their thought processes.
Additionally, make sure your workforce is engaged enough to rapidly address consumer inquiries. People don’t wait even a short time before moving on to another alternative due to the abundance of possibilities. Additionally, they may indirectly help the marketing team’s capacity for strategic planning.
Offer free solar consultations
Providing free consultations are yet great way to generate prospects for your solar company. This tactic may be used to draw in new customers who are interested in learning further about solar energy generation and the benefits it provides. There’s a strong chance they’ll employ your photovoltaic panel installers if they do it correctly. Take advantage of this chance now and don’t let it pass you by.
Develop a strategy based on the outcomes of your customer preferences and assemble a team of knowledgeable consultants and start giving out free consultations one by one. By doing this, your solar business will gradually win the trust of its customers. Hence, result in generating potential solar leads for your business.
A persistent set of tactics is needed to continuously generate quality solar leads. You must heed every advice given above if you want your solar company to succeed. Although we cannot promise a fixed time frame for solar leads, we can promise that following these recommendations will help you get a lot closer to your objectives.
One further thing to keep in mind is that, despite your best internal efforts, external variables like government subsidies and shifting market conditions still exist. Therefore, these characteristics must also be optimized by your marketing staff.