In today’s competitive world with everything being digitized, organizations are struggling to establish their online presence globally. To stay ahead in this rat race targeting the right kind of audience with superior marketing strategies has become a much-needed task.
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Why Should you Consider Remarketing?
Remarketing is quite a logical thing to do as the users who visited the website or who have initiated a conversation are more likely to do a re-visit. Being cost effective and building the trust of clients by harnessing the true power of marketing, remarketing has been nowadays considered as the right kind of investment.
By Retargeting the audience who have already visited your website, you will aware of their interest. By showing them their highly customized ads, they will be much higher chance that they will be clicking on your ads, making the campaign customer-driven by using ads. With the installation of a remarketing pixel on your site, it automatically adds a cookie on your visitors’ browser.
Remarketing moves the word from keyword centric to customer-centric as it is the most significant way to engage and maintain customer relations.
To stay ahead of your competitor’s with correct data-driven strategies and efficient execution methods a digital marketing consultant can choose the most effective remarketing strategies to increase your company’s revenue.
Not all audience point of views are created equally, It all depends on whether you are choosing from the right strategy or not. Luckily, as there are plenty of options to opt from., let’s have a look at some of the remarketing campaigns that will be helpful for your business
Link Google Analytics to Google Adwords
If you have pre-installed Google analytics on your site, you already may have a huge number of customer data. To make use of this analytics data to target your audience you need to link your analytics account to AdWords.
By linking Google analytics to Google Adwords you will be linking edit rights to admin rights. The auto-tagging selection in the Advanced settings on the default will populate rich Adwords data into remarketing. By this, you can analyze which campaigns are performing highly and which words are getting a huge number of clicks.
Segregate High-Value Audience
It’s better to create different ads for your visitors based on their interests instead of creating the same campaign for all. For instance, users can be segmented as per there movement on the web as
- Quick movers – Visitors who don’t pay attention and doesn’t slide to the next page
- Keen lookers – People who spend a lot of time on the landing page itself before moving to the next page
- Last minute dropouts – Customers who click on your URL links but doesn’t even start or even quits before submission.
All above people have a different point of views regarding the products but may be interested or may quit because of some minimal error. In the case of Quick movers, you can just ignore or can count these customers at the alow point as they may or may be not interested.
If we take a look at the keen lookers they are showing a particular interest in landing page which defines that they are more interested in your brand.
If you are selling products cart abandonments are most seen scenarios with remarketing this particular audience who increase conversions very easily. With clickers and last minute dropouts, your ads should be more focus on discounts or some kind of additional coupons to attract them.
Email marketing for your Existing Users
Do you ever think why to rethink about the users who are already our customers? With more focus on new customers it a big mistake to forget your existing ones. As these are the ones who are more important to your brand. Its always good to keep in touch with them through one way or the other. Through different kind of strategies its easy to turn your first-timers into loyal customers.
- Rewards – To maintain cordial relations you can give your existing customers with some kinds of benefits
- Renewing – Constantly giving reminder updates for the subriscibal products at the end of its time
- Cross-selling– Selling products similar to that of your customers’ pre-purchased products
Its never guaranteed for your prospective customers to return back but with a little amount of remarketing strategy, you can get reassurance for them to not leave you. For this kind of audience, email marketing is the most obvious and cost-effective option.
Whenever you thinking about the different kind of traffic that reaches your site, you need to consider from where the users are arriving on your page. If you give much of your time in creating content than it should be as it engages the users and provide them with information needed for them.
You can also promote your site on social media which is an ideal place to get on this strategy.
Grasping the interest of your user is must, you should give any hard selling message but must gain the trust of your users.
Here you can create remarketing lists for users to promote related content to address their queries in detail to establish your brand’s image.
Create keywords that are outside your strategy but can work with someone who is familiar with you. These can include anything from competitor names, to substitute products, to top of the funnel keywords. Stay top of mind of relevant searches to ensure customers understand you fully.
These strategies work wonders if you want to invest in creating a remarketing campaign to meet new audiences. While it is a time taking task it is proven worth a while as by opting for a right digital marketing consultant to segment users according to their interests you can maximize conversions rates all the way from start-up to finish line.