In this era of the internet, online advertisements are one of the most effective forms of advertising. Most of the companies and organizations opt for online advertisements. Likewise, the android app development companies also go for online app promotion methods. However, even in this age of the internet, offline promotions are also significant.
Your marketing campaign will be considered incomplete if you do not choose both online and offline promotion of your app. Thus, you must know everything about offline android app promotion. It will help you to establish your app in the market. So, now we are about to discuss 7 easy ways to help you with the offline promotion of your android app.
1. Request for written testimonials for your app promotion
The primary thing that you have to do for offline marketing is to ask your customers for testimonials. Make sure to get the written feedback. In this way, you will get a lot of materials to post on your Facebook. Besides, you can also use it for offline marketing.
However, ask the customers and users to provide you with honest testimonials. It will help you to acknowledge the areas that you need to improve. Well, to get the testimonials from your users, you can either mail them, or you can give them a call. Maybe, it seems like an online method, but it is imperative to mention here.
2. Street marketing
Now, there are numerous ways of street marketing. Well, it is one of the best ways of offline marketing. So, let us fathom some of the things that come with street marketing.
- Informative pamphlet distribution
Distributing pamphlets is one of the best forms of marketing. However, you must make sure to invest a considerable amount of time and money while crafting your pamphlets. If your android app development company is designing your android app, then you can consider making and distributing pamphlets relating to it to be one of the significant marketing methods.
For instance, if you are making an app that targets the restaurant-going people, distribute these pamphlets to those areas. It will help you to achieve a considerable amount of downloads. Also, this offline method will serve your purpose if you are targeting the audience of a shopping complex, as well as office complexes.
- Make use of flyers
Like the pamphlets, one-page flyers will also serve your purpose. It will help you to gain a lot of downloads. Well, you can consider it to be one of the best forms of marketing if you are targeting a local business. Besides, it will precisely serve your purpose if you are targeting local businesses.
Moreover, the best part of the flyers is that they are easy-to-print and are pretty cheap. You don’t have to get upset about your pocket while printing these flyers. Certainly, it is one of the affordable ways to promote your business because of its low cost.
3. Local community exposure
Local community exposures can assist you in the process of offline promotion of your app. So, here are some types of local community exposure techniques that you must know. Also, you can discuss them with your android app development services provider to get the desired results.
- Try to sponsor a local team
Sports are one of the most beautiful ways to promote your brand. If you can do a bit of research, you will find out that a lot of big companies do this to promote their product. So, you can see that it is an excellent way to get a good exposure for android apps.
Hence, try to start your hand with the local teams. Well, we can understand that you are a bit concerned about your money. However, we can assure you that it will not take much money from you.
Therefore, you don’t have to bother about the big hole in your pocket. You have to understand that you are not sponsoring a big team, but a small local group.
- Host a local contest
Well, if you host a local game, you can give away your app for free. In this way, you can promote it amongst a lot of people. There are numerous ways to host the contest. One of the best ways to organize the games is to create an event and start it.
Also, you can look for local festivals and fairs to do your competition. Another thing that you can do is to offer discounts for the unique features of your app. It will increase the engagement of your app. Also, the most impressive part of this technique is that it requires no money.
4. Go for the press release
Well, we all know that print media is still one of the best platforms when it comes to marketing. Also, it is one of the best ways of offline marketing. So, opting for a press release can never go wrong.
Well, the first thing that you must do is get in touch with your local newspapers and magazines. After that, you have to let them know about the events that you are about to host. So, when they cover your event, their readers will read it. Thus, it will be a great way to promote your app offline.
5. Paper emails
Well, paper emails are one of the unique forms of offline app promotion, and you must incorporate them into your promotional strategy. Also, it will help you to engage with your targeted audience.
But how to do it? Well, it is pretty straightforward. All you have to do is to send paper mails instead of emails. So, send the paper mails to your targeted audience and let them know about the features of your app and how it can be beneficial for them.
6. Cross promotions
Cross promotions are also an effective form of offline advertising. All you have to do is to get in touch with your businessman friends and ask them to help you. In return, you can also promote their products.
Furthermore, you can get in touch with the local entrepreneurs in your area. They will help you to improve your app.
7. Get in touch with the brand ambassadors
Brand ambassadors are the same as the influencers. However, there is a fundamental difference between them. The social media influencer will help you in the digital platform. However, you can consider the brand ambassador as the walking billboards.
They will use your app and will encourage your fans to use your app as well. Besides, they will talk about the positive things about your app and will increase eagerness amongst people.
So, these are some of the offline marketing techniques for android app promotion. We assure you that, if you can follow these techniques, you will always get good results.
Author Bio: Rushabh Patel is a Founder and CEO of Siddhi InfoSoft, a leading iOS and Android app development company focused on creating experiences that connect, perform & inspire. We believe in delivering perfect business solutions by adopting the latest and trending technologies for web and app development projects.