No matter what your motivations are for starting an e-commerce store, you need to make a profit for anything to be worth it at the end of the day. In order to grow your business and continue to expand your operations, you will also need to support and to boost your bottom line.
What Is Bottom Line Growth?
Bottom line growth involves focusing on what you are spending with the aim of increasing profits. Bottom line growth differs from top-line growth, which focuses on increasing sales in order to boost revenue. Of course, increasing sales is important for the long-term success of your e-commerce store, but your bottom line is equally valuable as it ensures you are operating as effectively as possible.
How to Improve Your Bottom Line
Below are examples of some of the most effective ways that e-commerce businesses can boost their bottom line.
Track Expenditure
In order to effectively boost your bottom line you need to track your expenditure. If you do not know your incoming and outgoing expenses, you are not able to identify areas where you can cut back expenditure. There are a range of different ways you can cut down on costs to boost your bottom line, for example:
- You could use different input materials when producing products
- You can change processes to make them more efficient
- You can operate out of less expensive facilities and reduce your overheads
- You can utilize tax benefits
- You should limit the cost of capital
- Finally, you could decrease wages, though this can impact worker productivity
Target the Right Customers
Another way that you can reduce your expenditure is to use targeted marketing techniques. In order to do this, you need to have an in-depth understanding of your target audience, specifically who your most loyal and valuable customers are. Once you understand who these customers are, you can focus on rewarding loyalty and offering incentives for returning customers. By focusing on loyal customers and choosing conversions over the traffic you are effectively combining marketing and sales.
Optimize Order Fulfillment
Using a product fulfillment company (like redstagfulfillment) is another way to boost your bottom line. Your order fulfillment company is responsible for picking, packing, shipping, storage, and product return operations. This type of partnership enables businesses to focus on future growth, safe in the knowledge that all of their product fulfillment needs are being taken care of by experts.
Focus on Return on Investment
In order to ensure that you continue to grow your bottom line, it is important that you calculate your return on investment on your outgoing investments. Return on investment is the ratio between net profit and cost of investment. To calculate return on investment you subtract the initial value of the investment by the final value of the investment, to give a net return. Next, you divide the net return total by the cost of the investment and multiply it by 100.
Secure Your Store
Cybersecurity is invaluable for your e-commerce business. It helps to protect your business and the personal information of your customers. Data breaches can have very real effects on business finances. They are also likely to damage brand reputation and customer loyalty.