In today’s digital world along with major technological advancements, many aspiring entrepreneurs and investors are now leaning towards the E-Commerce industry. With its vast and flexible market network, it only makes sense why many investors see it as a highly profitable venture.
Although E-commerce seems like a promising business venture, this doesn’t mean you can expect instant ROI or huge growth sales. Just like any other investment, you need to innovate your strategies to keep you in the game.
In E-commerce, having a strong online presence is one of the vital points of the business. This is why you need to refine your digital marketing strategies to build your network and generate leads.
The Key Role of Blogging to your Online Marketing Strategies
Blogging is one of the most effective platforms used by seasoned digital marketers in their campaigns. Au Lit Fine Lines, Press’s Squeeze Magazine, VineBox, and BioLite are some of the top E-commerce sites that are utilizing online publications or blogs for reputation management and positive engagement reach.
For further enlightenment, here are some more compelling reasons you should start working on your E-commerce’s blog site:
1: Boosts your site rankings for relevant keywords
Blogging plays a crucial role when it comes to SEO campaigns. These online publications are the key elements to both on-page optimization and off-page campaigns. As every successful digital marketing expert would say, “content is still king”. It would be difficult to dominate the digital world without quality content.
Generally, you can use your blog site for “link juice” and keyword rankings. For more effective results, the content marketing team should work alongside SEO specialists. Other than dishing out original, engaging, and relevant articles, every content should be SEO-friendly. This can be established by choosing the best keywords or key phrases to rank and using them in an organic way.
2: Generates more leads and site rankings
Google along with other prominent search engines like Yahoo and Bing generate site rankings depending on the volume of content published on your site. Take note however that everything you publish on your site should be original, well-written, and relevant to your products and services.
In addition, you should also establish the difference between on-page and off-site content marketing campaigns. Keep in mind that content variation is essential to your campaigns’ success. While you can promote your products and services for your on-page blogs, it is also necessary to provide informative articles for your audience.
3: Establishes good reputation and maintain positive engagement
As mentioned earlier, having a blog site is a good channel for both reputation management and engagement reach. As a content marketing strategist, you should be able to identify your readership. Follow the latest trends within the industry.
Respond to the audience’s comments and concerns. This will not only help expand your network but also gives an opportunity to maintain a good relationship within the community.
4: Empowers your Social Media presence
Social Media experts are also utilizing the blogsites for wider network reach and positive engagement. This strategy actually benefits both the SEO and Social Media campaigns. For Social Media, sharing informative blogs can entice more followers. In return, the network across your E-commerce Social Media channels may also generate more visitors to your page.
5: Manages credibility and industry expertise
Online shoppers are not only looking for an organized or user-friendly interface. Most of them want to go beyond that. With the number of online scams, a lot of Internet users are now cautious with their purchases.
Having a blogsite will let potential customers know how well-versed your team is about your products and services. Sharing tips and keeping your customers updated with the latest trends is a good way to showcase your store’s credibility and expertise.
Just like the other web pages, your blog site should be well-designed and optimized. Remember, you are establishing credibility with your readers. Simple things like using low-res images or inaccurate content placement may affect readership value.
6: Improves brand identity
Having a blogsite can help improve your brand identity. Take note that E-commerce is one of the biggest niche industries today, which means there is a high level of competition. To compete with bigger names, you need to identify your brand core—what makes unique from your competitors, how can you establish this to your audience, or what is the persona you want to portray.
When managing a blog site, you can also take it as an opportunity to send your core values to your readers. While the goal is to make your site look professional with your blog posts, you should also aim for an approachable tone to entice more engagement from your audience.
7: Taps in your sales funnel
Another great advantage of having a blog is that it can unlock more doors into your sales funnel. Email marketing is still on top of the list when it comes to generating more leads and sales funnel. Choose reputable e-mail providers to jumpstart your e-mail marketing campaigns.
Digital marketing experts usually use blog posts as part of their e-mail marketing campaigns. Other than service-related concerns, they also share informative and promotional content from their blog site.
John is a Baritone Opera Singer by profession and a member of the Philippine Tenors. Loves to do Digital Marketing. He is the CEO of Mega Media Internet Advertising and an SEO manager of Softvire Australia – Australia’s top software ecommerce company.