Did you recently check other Instagram profiles? Is nearly every post overflowing with hundreds of likes and comments and their engagement rates sky-high?
It’s hard to see this while you’re struggling to get a handful of people to even like your posts! By chance you do get a comment, they’re generic like a ‘great’ or a smiley face emoji. Where is the engagement in that?
Today’s Instagram goes beyond likes and comments. There are shares, saves, copying links, direct messages and turning on post notifications.
What’s their magical formula to keep engagement high?
Do you feel you’re missing out on that secret code?
Is their Instagram marketing strategy that much better than yours?
If you want to crack the secret to higher engagement and make it work for you, we’ve got you covered.
Here are 5 insider tips that will increase your brand’s engagement.
1. Post quality content
Read all the tips you want, but the cardinal rule is that you need quality content. Without quality content, nothing will work. When people scroll through their feed, you barely have a few seconds to catch their attention.
The first step to make them notice your brand is posting quality content. Quality content includes any of the following:
- High quality photos (a good phone camera is sufficient)
- Creative, fun and attention-grabbing photos
- Unique GIFs or videos
- Photos that are edited well
If you want people to stop while scrolling to look at your photos then you also need captivating captions to go along with quality content.
Also, instead of just run-of-the-mill photos, your content should communicate the true value of your brand/product. Ex: A fitness company could share before and after pictures of the clients who have benefitted from their service.
Tip: Try finding new ways to interact with your community like behind the scenes footage, takeovers, contests, tutorials, etc. It’s interesting and engaging and will keep your followers wanting more.
2. Make use of Instagram Stories to the fullest
Did you know that there are more than 300 million people using this feature on a daily basis? Thus, it’s a brilliant way to engage and interact with your audience.
Instagram Stories disappear within 24 hours; its immediate nature drives viewers to watch the story before it vanishes so that they don’t miss anything. Did it ever cross your mind that your posts can get buried and lost in the feed?
Videos on Instagram Stories lets you get more views without your content getting lost in the crowd. This feature is also a great way to lure people from your story to your profile. The different modes available such as boomerang, rewind, superzoom, stop-motion, hands-free, etc. give you the chance to make the most out of your stories while being creative and simultaneously driving engagement. You can express your brand in different ways every day!
The advantage of Instagram Stories is:
- It keeps your brand and news feed relevant
- It makes your profile more personal
- It gives you better visibility
- It helps drive traffic to your website
Here’s a tip: The live video format helps increase the number of visitors to your account. Your followers are notified when you go live.
3. Duplicate your best-performing posts
Your page and your brand are unique. Your tactic may not necessarily work well for a competitor. Analyze the best-performing posts from the past with the help of Instagram Insights. Is there a commonality amidst the top-performing posts? Perhaps the photos are brighter and have tones of blue or probably the angle from which the photo is from above inside of the side. Determine what works and incorporate more of them in the future.
Here are a few things to keep an eye on when you’re analyzing the photo:
- What is in the photo?
- What colors are the photos?
- What is your caption like?
- What are the hashtags that you used?
Find what works with your audience and incorporate it. Ex: A coffee brand can frequently share content that is unrelated to coffee like nature-related photos or landscape shots. It might seem odd for an F&B company but, consistently doing something that works will embed itself into your brand naturally. So see what works for you and give it a go!
4. Engage with your audience and listen to them
Rule number one on Instagram – it isn’t a one-way street. You’ve got to acknowledge your followers to build an engaged audience. Keep in mind, receiving a comment indicates that someone has taken the time to stop and stare at your content and share their views. The least you could do after that is responsible, isn’t it?
Instagram is all about community, it’s a two-way street. It tracks how often you engage with other people’s content. So give it a little and you gain a lot more! Reply to your followers’ comments, their DMs, their questions and interact with them.
Spend time on the app engaging and liking photos, stories, and videos. This gives you a chance to reach out to your followers in meaningful ways and also finding new ones. Plus, you will be recognized as an active user.
Ex: If you’re a fashion brand, engage with other fashion and beauty influencers, fashion label accounts, etc. This way you’re in front of the right audience who are interested in your content and what you promote or sell.
5. Time your posts
An oldie but a goodie; you want to post content when a majority of your audience and followers are online and engaging on the app. Posting at the wrong time can lead to your posts being missed, even if they’re great. Ultimately, the more the number of people who see your content, the higher your engagement rate is. Fortunately, you can make use of Instagram Insights to find out when to post.
6. Post only as much as needed
How tempting is social media? Here’s something to consider: if you knew that a post on Instagram will lead more than six visitors to your website or generate twelve likes or result in any metric which you find appealing, you might just land up being glued to your screen and posting as much and as frequently as imaginable! Truth be told, that’s precisely how several people deal with social media.
However, just like with other things in life, overdoing anything yields diminishing returns. Unfortunately, you cannot post a ridiculous number of posts and expect consistent results. It’s not happening.
Similarly, one post a week will garner the least amount of attention. There is a balance, find it. Try and test the waters to look for the perfect consistency for your brand.
Build on extraordinary Instagram engagement rates
Social media marketing isn’t easy. You need constant effort coupled with a pinch of luck, to drive engagement to your brand. Remember, the effort is worth it. In this day and age with Instagram, your brand has the potential to reach customers in any nook and corner of the world right from the desk in your office. So it’s worth the shot!
Instagram is red-hot and bursting with business opportunities, influencers setting up monumental profiles and several success stories. It’s time for you to hop on! Build your audience, engage them with one or all of the tricks mentioned and you will instantly see your engagement rise!