SEO (Search Engine Optimization) is a popular concept of digital marketing, effectively used for achieving several goals and objectives, including the site ranking on the SERPs, increasing sales & conversions, and a lot more. In the boast of achieving such SEO goals, users often overlook some of the site structure mistakes that can later become a hindrance to your SEO success.
While implementing SEO strategies, a site structure always plays an essential role. But at the same time, setting up a decent site structure can be challenging, especially when your site is growing with new pages, categories, and many more functions. When your website is flooded with several options, then overlooking or making a mistake and missing some essential points in your site structure become a common practice. Therefore, we have come up with this blog post, highlighting a few site structure mistakes along with their solutions.
Take a look at the below-listed points and eliminate or resolve these errors from your site today.
1. Hiding Your Cornerstones
Although there are many mistakes that web designers and digital marketers make while structuring their websites, hiding their cornerstones is the common one. By the term cornerstone, we mean those articles that you are most proud of. Users hide their cornerstone articles instead of promoting them, which later affects the website’s performance in SEO aspects.
If you have an article that you’re proud of, then you should add a link to it straight to the home page. Sometimes, people forget to link to these articles, making it difficult for search engines to find and value the article. Hence, Google will also consider hidden articles less important and further rank them accordingly. Cornerstone articles with no internal links are undoubtedly a site structure mistake that one shouldn’t make. It is necessary to resolve this issue as fast as possible with the following solution.
Solution: Put Link to Your Cornerstones
Putting links to your cornerstone articles is an easy and effective solution to hide your cornerstones. Here, you mention them in your other blog post that is relevant to the topic. There are several internal linking tools available online that could help you in suggesting these cornerstones while writing. Besides this internal linking, another essential thing is to make your cornerstone articles visible and easy to find for your site visitors. It should be found easily with one or two clicks on the homepage.
2. Not Using Breadcrumbs
Breadcrumbs are one of the main elements of the site structure. They help the user to navigate your site. Not only this, but they also assist Google to know how your site is structured. Breadcrumbs are good for every website & its SEO. But sometimes, people don’t use these little helpful pointers called breadcrumbs, which is another common site structure mistake that a developer or designer and SEO marketers make.
Solution: Add Breadcrumbs
There are several ways listed on different websites for adding breadcrumbs to your site. If you are using a WordPress website, then use a breadcrumb plugin. You can also choose the Yoast SEO plugin as it helps in handling everything necessary to add your breadcrumbs to your website and make it ready for Google.
3. Unnecessary Categories
Every website holds several categories in an organized manner. But what tends to happen is that people make it complicated by adding more about one project as compared to others on the site. It results in a large number of categories that slows down the performance of the website and its overall structure. So, you can easily conclude that a huge category is another reason for the unbalanced site structure. So, what is the ideal solution? The best solution is splitting the category. Make it relatively smaller in size.
Solution: Split Categories
If you realize your website is being flooded with so many categories, then it’s time to split it into two or more. Make sure not to increase the category’s length. For this, you should keep a check now and then. You can go through several blogs or articles listing the different ways of splitting the big categories. Accomplishing the practice of category splitting will help you improve the site’s overall performance, especially in terms of loading speed.
4. Using Too Many Tags
Another common mistake that a user can make is of using too many tags. Yes. Most of people prefer using many tags, but it’s not a good practice. One should be very specific while creating the tags and using them in your blog post. Using tags in high numbers in every blog post doesn’t add points to your site structure. So, what would you do in such a case? Below, we have mentioned the solution as well.
Solution: Use Tags Wisely
The solution to this site structure mistake is simple. All you have to do is to check that the tags are used more than once or twice. Not only this, but you should also ensure that visitors can easily find the tags in your post. We recommend you use the tags at the bottom of your article. Visitors always consider the tags useful to know more about the relevant topic.
5. Un-Linked Underlying Pages
The next on our list is unlinked underlying pages. Yes. It’s a common mistake that SEO experts commonly make and overlook it sometimes. No one can deny the fact that a clear and concise menu enhances the user experience, but at the same time, it also poses the problem of not being directly linked to all your pages. Here hierarchical posts come to the rescue because such posts allow a user to create different levels in your pages, including the parent page on top, which is then followed by the child page and the grandchild pages, and the level continues. It’s essential here to showcase this hierarchical structure to all your users by linking to these child pages, but this is something that people usually forget to do and later results in an unbalanced site structure.
Solution: Link to Child Pages & Sibling Pages
Here is a simple solution. All you have to do is to link to all your underlying pages from a parent page. By doing this, you can help users to navigate the site. The next thing you need to do is to link between child pages of the same parent page to create a connection and help in navigation. It will also help the search engine to understand these connections. You can also use several plugins for the same.
6. Improper Visualization of Your Site Structure
Is your final site structure user-friendly and has the power to maintain the user presence on the platform for a long time? Most people forget to visualize their site structure and hence won’t be able to find the issue that can decline the user experience. When your site holds an unbalanced structure, then there may be a chance that you are missing a high number of visitors’ presence on your platform. To make your site user-friendly, you should carry forward the idea of creating menu options, including several categories. Such a menu option will give an overview of everything your site offers. On the other hand, the idea of category creation is also a good one but remember not to create too many categories as it can give a messy look to your site.
Solution: Enhance the User Experience By Optimizing the Site Menu
While visualizing your site structure, make sure to work on its overall appearance, and in such a case, we would recommend you spend some time on menu optimization. Add your category pages to the menu, but make sure not to add too many pages as it can affect your site’s loading speed and give it a messy look.
Keep in mind the thought of prioritizing the user experience. The more you make your site user-friendly, the more the structure of the website will improve. Think about what visitors are looking for and find ideal ways to help them navigate through your site.
The above-listed points are some common mistakes that SEO specialists make while implementing SEO strategies. You may find a few small errors, but their impact can be high in terms of the overall performance of your site. Therefore, we would recommend you take timely action before the problem turns into a worse one.
Ravi Sharma, CEO of Webomaze is a highly enthusiastic entrepreneur. He has got a great grip on the idea of effective eCommerce Strategies, SEO processes, and tactics that are vital for virtual exposure. He is a fun-loving person and a keen traveler who always hunts to find adventure in new places.