When it comes to social media marketing, it is still considered as the number one platform.
According to Statista, Facebook drives 20x more traffic than Twitter. As per another study, Facebook drives more e-commerce sales as compared to Pinterest.
In fact, Facebook consists of more than 2.27 billion users. Such a significant number shows that businesses cannot afford to ignore Facebook.
However, your Facebook page cannot take the place of your website, but it is also true that your Facebook page can also be ranked in Google search results.
Ranking of your Facebook page can also drive traffic indirectly on your website. This is why you need to add valuable stuff on your Facebook page and engage the audiences in your post at the best.
The thing you need is to make the appropriate strategy in order to improve your Facebook business page and to attract more audiences. Here are some of the tips that you can use to boost your Facebook page.
1. Decide Your Target Audience
This is the aspect, which is taken sometimes at the later stage, but as a matter of the fact, it can be a better approach if you decide your target audiences first.
It may help you to decide which type of stuff you have to post on the Facebook page, what your keywords should be and a lot more. In a nutshell, it will help you in setting the goal for your promotion.
2. Combine Your Business Name and Keyword to Give It an Optimized Page Name
Selecting the appropriate name for your Facebook business page is considered as the first key to success for some entrepreneurs. Always remember that the username should be different from the page name.
The username of a page is a unique identifier at the end of Facebook URL. It is also shown under your page name proceeding by @ symbol. On the other hand, the Facebook page name is the title of your page. It is shown up in Facebook search results.
3. Add All Page Details to Get the Visibility in the Local Searches
In the last few years, some improvements have been witnessed in the Facebook search results. Now, Facebook considers user’s location while performing the search results when he/she searches for something.
Besides, the mobile version of Facebook has been redesigned in order to make local searches more convenient.
When you add country, city, address, and zip code fields, it helps Facebook to index your Facebook page or the local searches.
4. Paid Campaigns and Direct Audience Targeting
The paid campaigns are helpful to improve the Facebook page because they provide you the option to directly get the attention of the users who are interested in your products or services.
Facebook provides you the option to sponsor your page posts and to display them to the users who are interested. You can set the location and the interests on which your products or services are based.
Your page posts are displayed in the news feeds of the Facebook users, who fit in your set criteria. Your post is displayed in the new feeds like usual posts, so they are not considered as spam by the users. Try to sponsor the post instead of sales stuff.
There is another way Facebook offers, and that is to promote the most recent post. You can dedicate up to $100 for this purpose.
The steps to promote the recent post include:
- Select the post to promote.
- Click ‘promote’ button, which is next to ‘comment’ and ‘share’ buttons.
- Select the number of people you want to reach for what cost and for how long.
- Post regularly on the page and Facebook will keep on distributing the most recent post to your target audiences.
5. Add Keyword in Your Facebook Page Content
The keywords are not just significant for search engine optimization, but they are also important for optimizing social media content optimization. You need to know the words, which potential customers use either you are doing the organic campaigns or the paid campaigns.
You are required to add these keywords in the posts you publish, title and descriptions of images & videos you share on your page. It will help Facebook in displaying your page to the people who are actually searching for your products or services.
When you promote your Facebook page with proper keywords, targeting right audiences, appropriate paid campaigns and a lot more, then you definitely get the improvement in your Facebook business page. There are many other aspects that you can do for the improvement, which you can explore through different resources on the internet.
Shubham is working as an SEO Analyst with Canbayinc, a renowned Social Media Marketing Agency. He loves to write helpful information related to SEO and social media, best practices and tactics on a regular basis. He is passionate about football and loves to get some dust off his boots whenever free.