Table of Contents
- 1 What is Google Panda and how it works?
- 2 How does Google panda work?
- 3 Google panda penalty: deleting content is not a solution
- 4 1. Identify the pages targeted by the google panda filter
- 5 2. Improve and enrich content considered poor, in near duplicate or low quality
- 6 3. Group several similar contents into one and the same richer content
- 7 4. Write new quality content with the main objective of satisfying the user and responding best to his request
- 8 How to avoid being penalized by Google Panda?
What is Google Panda and how it works?
Since 2011 in the field of web development, a new Google positioning system called “Google Panda” was applied and the positioning algorithms were updated. Since that year they have been updating the new system every so often so that in aid of the other algorithms with animal names they allow Google to offer the user the best results after a search.
Due to Google panda positioning techniques such as meta tags and site information became obsolete.This is how the new algorithms, including Google Panda, are based more on the originality and quality of the articles on various websites. That’s why I’ve always told you that when it comes to writing for the internet, content is king.
Google Panda was created by Navneet Panda, that’s the reason for its name, and generally, what most people believe is not such a big change in search engine algorithms, it’s based on a ranking system that was added to the Obsolete positioning algorithm.
This change was due to a large number of URL’s on the Internet that doubled in the last 4 years. Currently, we can say that each month there are just over 4,500,000 domains, most are created by new websites, to this we must add that the Google engine turns twice in a month to all internet and all internet is millions of millions of web pages. If you think about it, it is really an exhausting task even for a computer to read so much information and filter the best results of the search.
The big problem with the internet and positioning is that millions of domains created each month are created by web pages that cause spam, offer misleading advertising and copy information to capture users. That’s why Google took action in the matter to solve this problem with the help of the Google Panda algorithm to punish those who make a backhaul SEO.
How does Google panda work?
Google Panda seeks to solve positioning problems by improving systems to eliminate content considered spam, pages of deceptive content (phishing) and increase their control capacity throughout the network. That’s why web pages should focus on creating original content, quality for the user, which will make you feel attracted by such information, share it, etc and at the time that Panda goes through your website to review your content crossing analytics statistics etc, you will be discarded as a bad page and you can live quietly without being penalized.
The operation of Google Panda is focused on the user getting original and relevant content. Maybe you’ve noticed that there are thousands of newspapers that copy the news and when you go to google to find news are 3 newspapers in the first three results, but later are another 3, and later another 3. This is google panda working doing what is called ” dancing with Google ” or a ” Dance of the SERPS ” which is not having a fixed place in the results of google because your content is not clearly original or quality, so the Google algorithm Panda dances to all those who have similar content to try based on other algorithms to determine which one deserves to have better positioning than others.
Google panda penalty: deleting content is not a solution
While many SEOs have in the past advised their customers to remove poor or low-quality content from their sites to get out of a Google Panda penalty, Google, via Gary Illyes, said during the latest SMX East of New York (2017) that this technique has never been recommended by Google to release a site from the Google Panda filter (he already indicated it already in 2015)!
Tips to be followed:
1. Identify the pages targeted by the google panda filter
What is poor or low-quality content for Google?
- Duplicate content on multiple pages internally,
- Duplicate content with other websites,
- A page with less than 100 words of useful and unique content (excluding template), …
Before taking action, the most important step in getting out of a Panda penalty is to identify the pages potentially impacted by Google Panda.
To do so, you can first analyze the evolution of traffic on your pages and check the changes at the time of updates related to Google Panda.
Then you can use crawlers that automatically scan the content of pages like Botify (paid) and Oncrawl (paid). These will automatically bring you all pages with poor content and all pages with content in near-duplicate or total internal duplicate (they allow you to make exports, it is very convenient).
If you do not have a budget and your site can be analyzed by hand, you can use a tool like Alyze.info to analyze the number of words page by page (the latter will tell you the number of words in your page and will provide you with information on the number of occurrences of each keyword present in the page).
To detect if your content is similar or duplicated on the web, nothing beats a small search for a paragraph end quoted in Google if you do not have a budget for a dedicated tool like Siteliner, Copyscape to name a few.
2. Improve and enrich content considered poor, in near duplicate or low quality
Once the analysis is done and your list of risky pages is extracted, you can start taking action!
If Google does not recommend deleting poor or thin content, it strongly recommends webmasters and SEO to update and enrich this type of content to provide a better user experience and much more efficient content for SEO on search engines.
3. Group several similar contents into one and the same richer content
Having two close pages targeting two variants of similar queries is clearly not a good practice in 2017. It is therefore rather recommended to create a single page answering a close lexical field (ex: Android Phone / Android Mobile / Android Mobile Phone).
If you take over an existing site whose strategy was to create different pages with similar or similar content to target very close queries, it is, therefore, advisable to choose a page to enrich (the one with the most potential) and then to put in in place redirects 301 old pages to the new improved content.
4. Write new quality content with the main objective of satisfying the user and responding best to his request
Once the first 2 steps have been completed (or in parallel), all you have to do is enrich the content of your site with quality content related to the theme of your site/company. The more regular your publication schedule, the better. However, keep in mind that it is better to have an article of 1500 top quality words published per week than 10 articles of 150 words that are not very useful and detailed.
To help you, a small analysis of keywords will help you discover the topics searched by Internet users in your theme and therefore those with the potential of SEO traffic.
How to avoid being penalized by Google Panda?
Avoid duplicate content
This means that you should not copy content from another website but you should not duplicate the content within your website, and if you duplicate it, do not index everything. An example in a website created with WordPress in the home appear the last 10 articles and in each category, the last 10 articles of the category appear, and in each TAG the last 10 articles related to the tag appear. For this moment we already have 2 extra pages that contain the same content and that are of different URL. This type of things to google does not like and if you have indexed the 3 contents you will be in trouble to your website because Google will not know with certainty which is the one that you want to show as a pointer after a search. The category? The tag? The home of your website?
Improve the speed of your website. If you check PageSpeed of google you will be able to know the speed of your website and the elements to be corrected, these elements will improve the user experience. For Google, it is very important to have a good user experience since a site full of ads, slow, with many scripts, etc. will be classified as BAD.
Read Also: How to Optimize Your Blog Posts for SEO
Sundar working in mippin.com, as a manager. He is a writer for more than a year. And also working as a freelancer SEO analyst. He helps his clients to grow their business by advising them, how to advertise and market.